THE SUSTAINABILITY QUOTIENT (TSQ):

1. Amber Charkha (non motorised) spun & Handwoven Cotton
2. Artisan Skill Enhancement: The motifs used in this saree are generally used by non premium work units for Viscose or Pure Georgette sarees. In their local language they called “Pure ka Boota” (meaning expensive motif). The motifs generally used for everyday Cotton Sarees are unskilled and are referred to as “chaalu kaam” (basic work) in their local parlance. The usage of this motif gave them an opportunity to work upon designs that they generally never get.
3. Azo Free Dyes

Khayal (moodboard):

“Rajnigandha Collection was born out of my love of 70s effortless and relatable genre of Hindi Cinema, and the look of the heroines of such films, who felt closer to the women in my family & around me – my mother, my aunts, my teachers – all of whom were heroines in their own life, and were changing the societal mindset, to accept women who knew their mind, could go out & work, or homemakers who needed personal time, have a life and defined choices, while taking their family along in this journey. It was an interesting time!!
Rajnigandha was especially chosen for Chikankari sarees, because they were heavily worn by women of all age groups in Lucknow, light worked ones and heavier Tepchi ones in pretty sorbet & pastel shades.
The collection is also my heart collective, as it involves Artisan Skill Enhancement at each level, along with using good quality handwoven cotton fabric, all of which has completely disappeared from Chikankari everyday sarees.” – Vidhi Rastogi, Head of Creative, Meiraas

Poshaak (about the saree): We have named this saree Jamuni. This hue is one of the favourite ones in Meiraas. Jamun or Indian Java Plum is a fruit indigenous to Jambudwipa or India Subcontinent. We grew up on a diet of its lassi & shake that had this beautiful lilac colour, so pleasing and fresh to the eyes and senses!!

This is Amber Charkha spun (non motorised) & Handwoven soft Cotton from West Bengal.  It is embroidered with intricate Paan motif, an endearing motif of Lucknow, that is reminiscent of the favourite mouth freshener Luckhnavis are addicted to. Rest of the saree has small floral bootis all over.

It is a perfect light office/lunch/brunch/casual wear saree, yet one that will make heads turn. The drape is perfect for any weather.

P.S: This saree shade is soft very Pastel Lilac.