Journey more than Destination, Capturing moments in photography than ourselves, literature that we read & exchange ideas on, music that we listen to all the time, Cinema that we love to talk about for hours – the feeling of soaking in Life shaped the idea of our brainchild Meiraas. We quit our corporate journey one by one to focus on the Indian Cottage Industry sector & create our beautiful Meiraas, an umbrella of Indian heritage, art & culture.
“What’s in a Name?” is one of the oft repeated lines of legendary English Playwright, William Shakespeare. Irony is the line is often misquoted or quoted without the correct context. A lot is in the name of our brand.
We arrived upon the name Meiraas with a lot of brainstorming of choosing an everlasting sustainable name; a name that does not go out of trend with changing times; a name that captures the complete essence of all we wish to do under its aegis; a name that is as sustaining of its first identity as it is of its intent. Meiraas is an Urdu work for Legacy.
Meiraas is a smorgasbord of the rich & diverse cultural heritage of India, its innate Legacy in the finer arts.
Our journey started in 2015 with our Co-Founder & Head of Creative, Vidhi Rastogi, foraying into curation of various handcrafted arts of India. Since she was new into the Indian Cottage Sector, she started the work as a curator to understand the working of the industry better, along with knowledge on crafts like Chikankari, Mukaish, Zardozi, Hand Block Prints (Bagru, Ajrakh, Bagh), Batik prints, Kalamkari, Chanderi, Maheshwari, Bhujodi etc. This was a training ground she constructed for herself to learn the work & understand finesse in each craft.
Chikankari however was always the core focus for Vidhi as being from her hometown Lucknow, it was extremely close to her heart. In 2017 Meiraas completely switched gears from Curation to full-fledged Creation for Chikankari Craft.
We started our journey with unique Chikankari motifs of Falaknuma
Falaknuma became our game changer as we infused Legacy of Awadh’s cultural iconography in Chikankari with our exclusive art designs (read full story here). Since then till now Meiraas has created an insignia of Awadhi culture in the Craft to fuse unique stories.
Since then our Points of Focus are Artisan Skill Enhancement, Fair Wage parity, promotion of most nuanced form of hand art at each possible step, improve fabrics of Embroidery Crafts, improve processes of Heritage Craft & development of every department in a craft chain (the value of one who draws & makes blocks, to embroidery artisan, to dyer, to washing unit, to final stitching unit, to embellishment and finishing unit, all deserve equal parity & respect).
Meiraas has also picked the Indian version of Nui Shibori craft and has fused story based collections in it. Read more such stories of unique Concept Collections here.
Art, Culture, Craft, Literature, Travel, Stories, Inspirations…the journey is so beautiful, where is the hurry to reach a destination…
Prior to Meiraas, Brijesh has worked with Global Media behemoths like Disney, Star Sports, ESPN, National Geographic Channel, The History Channel. From Concept Brand Sells to handling the IPL (Indian Premier League) Advertising Revenue, he has executed large scale Brand projects for 17 years before moving to Meiraas.
Gift your loved one a Meiraas Collectible
| Gift Card Amount | ₹5,000, ₹10,000, ₹15,000 |
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