Artisan Skill Enhancement: The dresses are embroidered by our Rajnigandha unit, who till 2019 were used to working on what is termed as "chaalu kaam" or fast moving Chikankari goods. They had never worked on such a skilled piece that helped them invest more creative hours & therefore earn better piece with creative satisfaction
Paan Motif: Usage of the much less used Paan Motif in regular work also, so that this motif can be revived.
Handloom Chanderi fabric: Making this dress a Handwoven & Handcrafted delight
KHAYAL (Moodboard): "When I was going to design Kalidar Dresses for my portfolio, I started with seeing what was available in Chikankari Kalidar Dresses in general. I was quite disappointed then seeing the spangly and strictly One Time Wear Kalidars that lacked classic appeal and clearly could be worn in very loud gatherings. It is definitely not the style of Meiraas.
Here I would also like to divulge, that at the risk of losing business, I have put my foot down on making “gowns” (whatever that means) and One Time Wears as much as I could.
For my Kalidar Dresses, I revisited some films from 1960s, where Kalidar Frocks, both Knee Length and Calf Length were worn by vintage actresses. The ease, the charm, the subtlety and the flow - I wanted that. I will especially recall Sadhana’s short one in Mere Mehboob, and Padmini’s beautiful orange one in Mera Naam Joker, in a Qawali song. Smart, easy to dress up and down, laidback and classic.
Something you can wear anywhere, anytime.
Here’s presenting a series on one of my favourite themes - Dolce Far Niente aka The Sweetness of Doing Nothing”
- Vidhi Rastogi, Head of Design, Meiraas
POSHAAK (About the Dress): Buttery Yellow Chikankari Flared Dress on Finest Quality Handloom Chanderi with gorgeous flare & very dear embroidery of Lucknow's unique Paan Boota both on front & back in absolutely same pattern. This classic piece of Old World Dress is created keeping the drama of yesteryears in mind. Wear, twirl & watch the elegance overpower everyone.
The dress comes with a soft cotton detachable slip to match.
Lilac Handloom Chanderi Kurta with Patta Patta Boota Boota Chikankari embroidery. Stitching of the Kurta is complimentary by Meiraas.
The Kurta is only Made to Order and will take 13 weeks maximum to get made
The Sustainability Quotient (SQ):
1. Skilled Resham Hand Embroidery
2. Exclusive Meiraas motifs carved following all processes.
3. 100% Handwoven Chanderi produced In House by Meiraas.
4.Higher price paid to the artisans than regularly paid wages in the market
KHAYAL (moodboard):
Patta Patta Boota Boota is a poem by Mir Taqi Mir, a celebrated poet of both Delhi School of Poetry & Lucknow School of Poetry. His beautiful poem is the Khayal or inspiration to name this Boota that finds itself as part of Murals in all Rajasthani, Luckhnavi, Delhi art 15th Century onwards or maybe even later. This motif of Chikankari is an exclusive design of Meiraas launched in 2018.
POSHAAK (about the dress):You will feel the lyrics of Patta Patta Boota Boota in the silky voice of Ghulam Ali when you see this delicate floral motif in Lilac colour embroidery in Meiraas Exclusive Kurta made on Handloom Chanderi.
Important: The kurta will come with a detachable slip complimentary from Meiraas, along with stitching & finishing also complimentary.