Begum Aara

Begum Aara is an ode to simpler times of grace, ada, etiquette & joy of dressing up!! Our chikankari dupatta edit that we have lovingly conceptualised as an ode to Begums of Mughal royalty is a throwback to the portrayal of their effortless charm by vintage cine stars like Waheeda Rehman, Meena Kumari, Madhubala. It is a memory from an era when Seduction was an Art.